A blog (an abridgment of the term web log) is a website or part of a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject, i.e. TCM; others function as more personal online diary. Make 2-4 entries per week. This is where your clients will come to get the 'personal feel' of your organization. Also, to market your blog 'Ping' your blog regularly here:

* pingoat.com [1]
* pingomatic.com [2]